Our seriously shitty cognitive functions feel that when a large number of letters are there, somehow even the information is there, and they find value in it on their own. That's why designers in the world go to the trouble of writing in English what they wrote in Japanese, or suddenly start using French, or Chinese, Korean, or even Cyrillic as meaningless motifs. Well, actually, we think, "What a cool !!!!!!" with that. We think, "What a cool ". Even if there is not a single byte of information there. I've been disappointed many times when I read it and find it doesn't make any sense at all. I think that's good. I think that's good. Because we can't help it, we have an illusion of value. When you get right down to it, architectural styles (Art Nouveau, Rococo, Gothic, etc.) are completely an extension of such things. It's just decoration! That's fine, but, hey, if you're going to put some kind of text there, you might as well do something about it. I know it's your job, but ...... something, it's sad. I think it's sad, I don't know. ......